“Family dairy Velickovic” from Surdulica cherishes a long tradition in production of high quality milk and dairies. Having taken heed to customers’ wishes and relied on up-to-date technology, it has developed a wide range of products. Though it started as a small company, with five employees and production of 1000 litres a day, the “Family dairy Velickovic” has become a leader in the market of southeast Serbia. It has been attaining the position patiently and has gained confidence of increasing number of customers, thus obtaining a licence to process 12 000 litres of milk on a daily basis. Purchase, processing and milk production were initially its basic activities, but the diary has eventually developed its own product line. This contribution has been made by constant investment in modern technology, professional staff and cooperation with both foreign and domestic experts/professors from Canada, Bulgaria and Serbia. So far, it has managed to expand the range of more than 15 types of products, sold both in the country and abroad. The products of the “Family dairy Velickovic” are integral part of households in Jablanica and Pcinja districts, Nis, Belgrade and Novi Sad. Furthermore, its products are placed on the Macedonian market, too (Skoplje, Ohrid, Kumanovo, Gevgelia, Veles, etc). On the top of that, the family owned dairy goes upwards and wants to reach an even higher level with its professionalism and experience and is ready to learn, invest, in order to get better and safer products for consumers’ satisfaction..
“Family dairy Velickovic“ operates according to the principles of socially responsible businessand introduced HACCP system and ISO 22000: 2007.